{"id":53924,"date":"2026-05-08T19:29:30","date_gmt":"2026-05-08T15:59:30","guid":{"rendered":"https:\/\/www.tfarhang.ir\/?p=53924"},"modified":"2026-05-11T05:43:31","modified_gmt":"2026-05-11T02:13:31","slug":"%d9%88%d8%a7%da%a9%d8%a7%d9%88%db%8c-%d9%85%d9%81%d9%87%d9%88%d9%85-%d8%aa%d8%a7%d8%a8%d8%a2%d9%88%d8%b1%db%8c-%d8%af%d8%b1-%da%a9%d8%b3%d8%a8%d9%88%da%a9%d8%a7%d8%b1%d9%87%d8%a7","status":"publish","type":"post","link":"https:\/\/tfarhang.ir\/en\/%d9%88%d8%a7%da%a9%d8%a7%d9%88%db%8c-%d9%85%d9%81%d9%87%d9%88%d9%85-%d8%aa%d8%a7%d8%a8%d8%a2%d9%88%d8%b1%db%8c-%d8%af%d8%b1-%da%a9%d8%b3%d8%a8%d9%88%da%a9%d8%a7%d8%b1%d9%87%d8%a7\/","title":{"rendered":"\u0648\u0627\u06a9\u0627\u0648\u06cc \u0645\u0641\u0647\u0648\u0645 \u062a\u0627\u0628\u200c\u0622\u0648\u0631\u06cc \u062f\u0631 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631\u0647\u0627\u06cc \u062e\u0644\u0627\u0642\u061b \u0627\u06a9\u0631\u0627\u0646 \u0648 \u062a\u062d\u0644\u06cc\u0644 \u0645\u06cc\u0627\u0646\u200c\u0631\u0634\u062a\u0647\u200c\u0627\u06cc \u0641\u06cc\u0644\u0645 Chef"},"content":{"rendered":"

\u0645\u0648\u0633\u0633\u0647 \u06a9\u0645\u06a9 \u0628\u0647 \u062a\u0648\u0633\u0639\u0647 \u0641\u0631\u0647\u0646\u06af \u0648 \u0647\u0646\u0631\u060c \u062f\u0631 \u0631\u0627\u0633\u062a\u0627\u06cc \u062a\u0642\u0648\u06cc\u062a \u0645\u0647\u0627\u0631\u062a\u200c\u0647\u0627\u06cc \u0645\u062f\u06cc\u0631\u06cc\u062a\u06cc \u0641\u0639\u0627\u0644\u0627\u0646 \u0635\u0646\u0627\u06cc\u0639 \u062e\u0644\u0627\u0642\u060c \u0646\u0634\u0633\u062a \u062a\u062e\u0635\u0635\u06cc <\/strong>\u00ab\u062a\u0627\u0628\u200c\u0622\u0648\u0631\u06cc\u060c \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631 \u0648 \u0633\u06cc\u0646\u0645\u0627\u00bb<\/strong> \u0631\u0627 \u0628\u0631\u06af\u0632\u0627\u0631 \u0645\u06cc\u200c\u06a9\u0646\u062f.

\u0634\u06a9\u0633\u062a \u062f\u0631 \u062f\u0646\u06cc\u0627\u06cc \u0627\u0642\u062a\u0635\u0627\u062f\u060c \u0646\u0647 \u0628\u0647 \u0645\u0639\u0646\u0627\u06cc \u067e\u0627\u06cc\u0627\u0646 \u0645\u0633\u06cc\u0631\u060c \u0628\u0644\u06a9\u0647 \u0628\u0647 \u0645\u062b\u0627\u0628\u0647 \u0646\u0642\u0637\u0647\u200c \u0639\u0637\u0641\u06cc \u0628\u0631\u0627\u06cc \u0628\u0627\u0632\u0646\u06af\u0631\u06cc \u062f\u0631 \u0645\u062f\u0644\u200c\u0647\u0627\u06cc \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631\u0647\u0627\u06cc \u0646\u0648\u067e\u0627 \u0648 \u062a\u0642\u0648\u06cc\u062a \u0632\u06cc\u0631\u0633\u0627\u062e\u062a\u200c\u0647\u0627\u06cc \u062a\u0627\u0628\u200c\u0622\u0648\u0631\u06cc \u0627\u0633\u062a. \u062f\u0631 \u0627\u06cc\u0646 \u0646\u0634\u0633\u062a \u06a9\u0647 \u0628\u0627 \u0645\u062d\u0648\u0631\u06cc\u062a \u0646\u0645\u0627\u06cc\u0634 \u0641\u06cc\u0644\u0645 \u062a\u062d\u0633\u06cc\u0646\u200c\u0634\u062f\u0647 <\/strong>Chef<\/strong> \u0628\u0631\u06af\u0632\u0627\u0631 \u0645\u06cc\u200c\u0634\u0648\u062f\u060c \u062a\u0644\u0627\u0634 \u062e\u0648\u0627\u0647\u062f \u0634\u062f \u062a\u0627 \u0645\u0624\u0644\u0641\u0647\u200c\u0647\u0627\u06cc \u062d\u06cc\u0627\u062a\u06cc \u0645\u062f\u06cc\u0631\u06cc\u062a \u0628\u062d\u0631\u0627\u0646 \u0648 \u062a\u063a\u06cc\u06cc\u0631 \u0645\u0633\u06cc\u0631 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9 \u062f\u0631 \u0645\u0648\u0627\u062c\u0647\u0647 \u0628\u0627 \u0628\u0646\u200c\u0628\u0633\u062a\u200c\u0647\u0627\u06cc \u06a9\u0627\u0631\u06cc\u060c \u0627\u0632 \u0645\u0646\u0638\u0631 \u0645\u062f\u06cc\u0631\u06cc\u062a\u06cc \u0645\u0648\u0631\u062f \u0648\u0627\u06a9\u0627\u0648\u06cc \u0642\u0631\u0627\u0631 \u06af\u06cc\u0631\u062f.

\u0627\u06cc\u0646 \u0631\u0648\u06cc\u062f\u0627\u062f \u0628\u0627 \u062d\u0636\u0648\u0631 \u0648 \u062a\u062d\u0644\u06cc\u0644 <\/strong>\u062c\u0646\u0627\u0628 \u0622\u0642\u0627\u06cc \u0627\u0645\u06cc\u0631\u062d\u0633\u06cc\u0646 \u0627\u0633\u062f\u06cc<\/strong>\u060c \u06a9\u0627\u0631\u0634\u0646\u0627\u0633 \u0648 \u0645\u062f\u0631\u0633 \u062d\u0648\u0632\u0647 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631\u0647\u0627\u06cc \u062e\u0644\u0627\u0642\u060c \u0628\u0647 \u0628\u0631\u0631\u0633\u06cc \u0633\u0631\u0641\u0635\u0644\u200c\u0647\u0627\u06cc \u0630\u06cc\u0644 \u0645\u06cc\u200c\u067e\u0631\u062f\u0627\u0632\u062f:
– \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u200c\u0647\u0627\u06cc \u062a\u063a\u06cc\u06cc\u0631 \u0645\u0633\u06cc\u0631 (Pivot) \u062f\u0631 \u062f\u0648\u0631\u0627\u0646 \u0628\u062d\u0631\u0627\u0646 \u0627\u0642\u062a\u0635\u0627\u062f\u06cc.
– \u0646\u0642\u0634 \u062e\u0644\u0627\u0642\u06cc\u062a \u0641\u0631\u062f\u06cc \u062f\u0631 \u0628\u0627\u0632\u0633\u0627\u0632\u06cc \u0628\u0631\u0646\u062f \u0634\u062e\u0635\u06cc (Personal Branding).
– \u0646\u0647\u0627\u062f\u06cc\u0646\u0647\u200c\u0633\u0627\u0632\u06cc \u0641\u0631\u0647\u0646\u06af \u062a\u0627\u0628\u200c\u0622\u0648\u0631\u06cc \u062f\u0631 \u0633\u0627\u062e\u062a\u0627\u0631 \u0628\u0646\u06af\u0627\u0647\u200c\u0647\u0627\u06cc \u06a9\u0648\u0686\u06a9 \u0648 \u0645\u062a\u0648\u0633\u0637 \u0641\u0631\u0647\u0646\u06af\u06cc.

<\/strong>\u062c\u0632\u0626\u06cc\u0627\u062a \u0628\u0631\u06af\u0632\u0627\u0631\u06cc \u0631\u0648\u06cc\u062f\u0627\u062f:<\/strong>
– <\/strong>\u0632\u0645\u0627\u0646:<\/strong> \u06cc\u06a9\u0634\u0646\u0628\u0647 20 \u0627\u0631\u062f\u06cc\u0628\u0647\u0634\u062a \u0645\u0627\u0647 \u06f1\u06f4\u06f0\u06f5 – \u0633\u0627\u0639\u062a \u06f1\u06f6:\u06f0\u06f0 \u0627\u0644\u06cc \u06f1\u06f9:\u06f0\u06f0\u00a0
– <\/strong>\u0645\u06a9\u0627\u0646:<\/strong> \u0628\u0632\u0631\u06af\u0631\u0627\u0647 \u062d\u0642\u0627\u0646\u06cc\u060c \u0645\u0646\u0637\u0642\u0647 \u0641\u0631\u0647\u0646\u06af\u06cc \u0648 \u06af\u0631\u062f\u0634\u06af\u0631\u06cc \u0639\u0628\u0627\u0633\u200c\u0622\u0628\u0627\u062f\u060c \u06a9\u0648\u0634\u06a9 \u0628\u0627\u063a \u0647\u0646\u0631\u060c \u0633\u0627\u0644\u0646 \u0633\u06cc\u0646\u0645\u0627.

\u0639\u0644\u0627\u0642\u0647\u200c\u0645\u0646\u062f\u0627\u0646 \u0628\u0647 \u062d\u0636\u0648\u0631 \u062f\u0631 \u0627\u06cc\u0646 \u0646\u0634\u0633\u062a \u062a\u062e\u0635\u0635\u06cc \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u0646\u062f \u062c\u0647\u062a \u0631\u0632\u0631\u0648 \u0648 \u062b\u0628\u062a\u200c\u0646\u0627\u0645 \u0628\u0647 \u062f\u0631\u06af\u0627\u0647 \u0627\u06cc\u0648\u0646\u062f \u0645\u0631\u0627\u062c\u0639\u0647 \u0646\u0645\u0627\u06cc\u0646\u062f:
https:\/\/evnd.co\/JsNdG<\/span><\/a><\/strong><\/p>","protected":false},"excerpt":{"rendered":"

\u0645\u0648\u0633\u0633\u0647 \u06a9\u0645\u06a9 \u0628\u0647 \u062a\u0648\u0633\u0639\u0647 \u0641\u0631\u0647\u0646\u06af \u0648 \u0647\u0646\u0631\u060c \u062f\u0631 \u0631\u0627\u0633\u062a\u0627\u06cc \u062a\u0642\u0648\u06cc\u062a \u0645\u0647\u0627\u0631\u062a\u200c\u0647\u0627\u06cc \u0645\u062f\u06cc\u0631\u06cc\u062a\u06cc \u0641\u0639\u0627\u0644\u0627\u0646 \u0635\u0646\u0627\u06cc\u0639 \u062e\u0644\u0627\u0642\u060c \u0646\u0634\u0633\u062a \u062a\u062e\u0635\u0635\u06cc \u00ab\u062a\u0627\u0628\u200c\u0622\u0648\u0631\u06cc\u060c \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631 \u0648 \u0633\u06cc\u0646\u0645\u0627\u00bb \u0631\u0627 \u0628\u0631\u06af\u0632\u0627\u0631 \u0645\u06cc\u200c\u06a9\u0646\u062f. \u0634\u06a9\u0633\u062a \u062f\u0631 \u062f\u0646\u06cc\u0627\u06cc \u0627\u0642\u062a\u0635\u0627\u062f\u060c \u0646\u0647 \u0628\u0647 \u0645\u0639\u0646\u0627\u06cc \u067e\u0627\u06cc\u0627\u0646 \u0645\u0633\u06cc\u0631\u060c \u0628\u0644\u06a9\u0647 \u0628\u0647 \u0645\u062b\u0627\u0628\u0647 \u0646\u0642\u0637\u0647\u200c \u0639\u0637\u0641\u06cc \u0628\u0631\u0627\u06cc \u0628\u0627\u0632\u0646\u06af\u0631\u06cc \u062f\u0631 \u0645\u062f\u0644\u200c\u0647\u0627\u06cc \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631\u0647\u0627\u06cc \u0646\u0648\u067e\u0627 \u0648 \u062a\u0642\u0648\u06cc\u062a \u0632\u06cc\u0631\u0633\u0627\u062e\u062a\u200c\u0647\u0627\u06cc \u062a\u0627\u0628\u200c\u0622\u0648\u0631\u06cc \u0627\u0633\u062a. \u062f\u0631 \u0627\u06cc\u0646 \u0646\u0634\u0633\u062a \u06a9\u0647 \u0628\u0627 \u0645\u062d\u0648\u0631\u06cc\u062a […]<\/p>\n","protected":false},"author":7,"featured_media":53925,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[375,377],"tags":[389,396],"class_list":["post-53924","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events","category-internal-events","tag-389","tag-396"],"yoast_head":"\n\u0648\u0627\u06a9\u0627\u0648\u06cc \u0645\u0641\u0647\u0648\u0645 \u062a\u0627\u0628\u200c\u0622\u0648\u0631\u06cc \u062f\u0631 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631\u0647\u0627\u06cc \u062e\u0644\u0627\u0642\u061b \u0627\u06a9\u0631\u0627\u0646 \u0648 \u062a\u062d\u0644\u06cc\u0644 \u0645\u06cc\u0627\u0646\u200c\u0631\u0634\u062a\u0647\u200c\u0627\u06cc \u0641\u06cc\u0644\u0645 Chef - \u0645\u0648\u0633\u0633\u0647 \u06a9\u0645\u06a9 \u0628\u0647 \u062a\u0648\u0633\u0639\u0647 \u0641\u0631\u0647\u0646\u06af \u0648 \u0647\u0646\u0631<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tfarhang.ir\/en\/\u0648\u0627\u06a9\u0627\u0648\u06cc-\u0645\u0641\u0647\u0648\u0645-\u062a\u0627\u0628\u0622\u0648\u0631\u06cc-\u062f\u0631-\u06a9\u0633\u0628\u0648\u06a9\u0627\u0631\u0647\u0627\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0648\u0627\u06a9\u0627\u0648\u06cc \u0645\u0641\u0647\u0648\u0645 \u062a\u0627\u0628\u200c\u0622\u0648\u0631\u06cc \u062f\u0631 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631\u0647\u0627\u06cc \u062e\u0644\u0627\u0642\u061b \u0627\u06a9\u0631\u0627\u0646 \u0648 \u062a\u062d\u0644\u06cc\u0644 \u0645\u06cc\u0627\u0646\u200c\u0631\u0634\u062a\u0647\u200c\u0627\u06cc \u0641\u06cc\u0644\u0645 Chef - \u0645\u0648\u0633\u0633\u0647 \u06a9\u0645\u06a9 \u0628\u0647 \u062a\u0648\u0633\u0639\u0647 \u0641\u0631\u0647\u0646\u06af \u0648 \u0647\u0646\u0631\" \/>\n<meta property=\"og:description\" content=\"\u0645\u0648\u0633\u0633\u0647 \u06a9\u0645\u06a9 \u0628\u0647 \u062a\u0648\u0633\u0639\u0647 \u0641\u0631\u0647\u0646\u06af \u0648 \u0647\u0646\u0631\u060c \u062f\u0631 \u0631\u0627\u0633\u062a\u0627\u06cc \u062a\u0642\u0648\u06cc\u062a \u0645\u0647\u0627\u0631\u062a\u200c\u0647\u0627\u06cc \u0645\u062f\u06cc\u0631\u06cc\u062a\u06cc \u0641\u0639\u0627\u0644\u0627\u0646 \u0635\u0646\u0627\u06cc\u0639 \u062e\u0644\u0627\u0642\u060c \u0646\u0634\u0633\u062a \u062a\u062e\u0635\u0635\u06cc \u00ab\u062a\u0627\u0628\u200c\u0622\u0648\u0631\u06cc\u060c \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631 \u0648 \u0633\u06cc\u0646\u0645\u0627\u00bb \u0631\u0627 \u0628\u0631\u06af\u0632\u0627\u0631 \u0645\u06cc\u200c\u06a9\u0646\u062f. \u0634\u06a9\u0633\u062a \u062f\u0631 \u062f\u0646\u06cc\u0627\u06cc \u0627\u0642\u062a\u0635\u0627\u062f\u060c \u0646\u0647 \u0628\u0647 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